Glossary

• Analogue - devices which record data linearly from one point to another. Analogue devices read the physical data off the media.
• Digital - devices which perform all calculations using one or zeros. 
• Sector - An area that is distinct from others.
• Platform - A high platform that people or things can stand on. 
• Product - A object that is manufactured.
• Device - Something made for a particular purpose. 
• Cross Media Synergy - Two or more products being released at the same time.
• Encoding - an area that is surrounded by a barrier.
• Technological Convergence - Media technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks
• Pre-production - work done on a product, especially a film or broadcast programme, before full-scale production begins
• Production - the action of making or manufacturing from components or raw materials, or the process of being so manufactured.
• Post-production -work done on a film or recording after filming or recording has taken place.
• Distribution -the action of sharing something out among a number of recipients.
• Exhibition - a public display of works of art or items of interest, held in an art gallery or museum or at a trade fair.
• Access - the means or opportunity to approach or enter a place.
• Immediacy - the quality of bringing one into direct and instant involvement with something, giving rise to a sense of urgency or excitement.
• Portability -the ability to be easily carried or moved.
• Convenience - the state of being able to proceed with something without difficulty.
• Interactivity -the process of two people or things working together and influencing each other.
• Personalisation -meeting the customer's needs more effectively
• Connectivity - the state of being connected or interconnected.    
• Individual Consumption- When users engage with a digital media product on their own, for solo enjoyment (i.e. reader, gamer, consumer, DVD, viewer, social networking)
• Group Consumption- When users engage with a digital media product with others, for collective enjoyment (i.e. social interaction, competition, belonging, sharing.
• Passive- We blindly accept what we are given/told etc.
• Active- We have a choice. We choose to consume a media text to fulfil our own needs.
•  Primary research- research that is conducted first hand (questionnaires)
• Secondary research- 'second hand' research conducted by using existing primary research information (books)
• Quantitative research- to measure responses in quantifiable terms (how much/how many) using numerical data.
• Qualitative research- measure individual opinions, attitudes, behaviour and the psychology behind the choices people make.
• Objective questions-
• Subjective questions-